Google Ads Management in Lincoln
Direct, hands-on management of your Google Ads Search, Performance Max (PMax), Shopping and Microsoft Ads — from a full-time specialist who lives and works here. No account managers, no junior staff learning on your budget.
Budgets I’m trusted with
- £5M+ Google Ads spend managed
- Trusted with £50,000+ monthly spend
- Managing 6-figure annual budgets
How I work, from Lincoln, UK
- Account 100% managed by me
- You own the account & data
- No long-term contracts, cancel anytime
- Direct communication with your strategist
Experience & scale
- 20+ happy clients nationwide
- Specialist in retail & e-commerce ads
- 12 years in-house jewellery Google Ads specialist
A Google Ads Specialist Who Actually Knows Lincoln
Many Google Ads agencies manage your account from a call centre in another city, working from a template that’s near-identical for every client. I do things differently. I’m one person, based in Lincoln, managing a small number of accounts properly rather than a large number badly.
For you, that means faster responses, campaigns built around how Lincoln customers actually search, and a direct line to the person actually making the changes. Every account is built from scratch around your business, your margins and your goals, not copied from a playbook. You’ll get plain-English reporting that shows where your money is going and what it’s bringing back, and you’ll always own your account and your data. If you sell products online, my retail and e-commerce background means your product feed and Shopping campaigns get the same careful attention as your search ads.
How I Can Help
Google Ads for businesses that want enquiries, and Google Shopping for retailers who want sales. Both managed directly by me, never handed off to a junior.
Google Ads Management
Search campaigns that reach people at the moment they’re looking, built around your services, your area and your real business goals, not just clicks.
Google Shopping Ads
Product feed optimisation, Shopping and Performance Max campaigns for retailers who want to compete with the bigger names on price and visibility.
How I Manage Your Google Ads Account
A simple, transparent process from first audit to ongoing reporting
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Free Audit
I review your current account, budget and market first.
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Strategy
A plan built around your goals and local competition.
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Build & Launch
Campaigns, ad copy and tracking set up properly from day one.
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Optimise & Report
Ongoing management with plain-English monthly reports.
What Actually Makes Google Ads Work Today
Google Ads is now driven by automation and AI. Ad copy, landing pages and Quality Score still matter, but they're no longer enough on their own. Whether you're generating leads or selling online, these are the six things I focus on.
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First-Party Data & Conversion Measurement
Accurate tracking, so Google learns from real sales and enquiries.
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Google's AI can only optimise towards what it can see. Before anything else, I make sure your conversion tracking records real sales and enquiries. Where enhanced conversions, consent-ready tracking or customer data uploads need setting up, I bring in a trusted tracking specialist, so the algorithm learns from real results, not guesswork.
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AI & Signal Management
Clean signals and clear guardrails, so Google's AI works for you.
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Smart bidding and Performance Max work best when they're fed clean signals: the right audiences, the right conversion goals and the right guardrails. I steer the automation rather than leaving it to run on autopilot.
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Consolidated Account Structure
Fewer, stronger campaigns give the algorithm more data to learn from.
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Dozens of tiny campaigns starve the algorithm of data. Fewer, stronger campaigns give Google more to learn from, and give you less to untangle.
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Profit-Based & Outcome Metrics
Optimised for margin and lead quality, not clicks or headline ROAS.
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Clicks, leads and even headline ROAS can flatter a campaign that isn't actually making you money. I optimise towards margin, lead quality and real business outcomes.
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A Well-Optimised Product Feed
For online shops: titles, attributes and images that win in Shopping.
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Your feed is your targeting. Strong titles, rich attributes and good images decide how often your products appear in Shopping and Performance Max, and who sees them.
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Fresh Visual Creative & Copy
New images, video and copy to keep campaigns from going stale.
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Performance Max and brand-awareness campaigns run on creative. New images, video and copy keep campaigns fresh and give Google's AI more to test.