I’m John Daulton, a full-time PPC specialist based in Lincoln, managing Google Search Ads, Google Shopping, Performance Max and Microsoft Ads for businesses across Lincolnshire. I’ve spent 12 years working hands-on with Google Ads, including in-house for a jewellery brand, so I know what it takes to turn ad spend into real sales, not just clicks.
That’s why you won’t find account managers you’ll never meet, or junior staff learning on your budget. You speak directly to the person building and optimising your campaigns, you own your account and your data from day one, and there are no long-term contracts tying you in. It’s direct, hands-on management from someone who lives and works in Lincoln, and who cares about your results as much as you do.
A Google Ads Specialist Who Actually Knows Lincoln
Many Google Ads agencies manage your account from a call centre in another city, working from a template that’s near-identical for every client. I do things differently. I’m one person, based in Lincoln, managing a small number of accounts properly rather than a large number badly.
For you, that means faster responses, campaigns built around how Lincoln customers actually search, and a direct line to the person actually making the changes. Every account is built from scratch around your business, your margins and your goals, not copied from a playbook. You’ll get plain-English reporting that shows where your money is going and what it’s bringing back, and you’ll always own your account and your data. If you sell products online, my retail and e-commerce background means your product feed and Shopping campaigns get the same careful attention as your search ads.
How We’ll Work Together
How I Manage Your Google Ads Account
A simple, transparent process from first audit to ongoing reporting
1
Free Audit
I review your current account, budget and market first.
2
Strategy
A plan built around your goals and local competition.
3
Build & Launch
Campaigns, ad copy and tracking set up properly from day one.
4
Optimise & Report
Ongoing management with plain-English monthly reports.
